Blockbuster Launches Netflix Competing App
Today BLOCKBUSTER announced the launch of their BLOCKBUSTER app on the App Store. The app, which is now available for the iPhone and iPod touch, gives consumers mobile control over their online rental queue, the ability to browse the BLOCKBUSTER entertainment catalog and check real-time store inventory at nearby stores.
Blockbuster is hoping this will improve their slagging market share to Netflix by making things easier to find and ship.
“Downloading this app is like putting BLOCKBUSTER in your pocket,” said Kevin Lewis, senior vice president of digital entertainment at Blockbuster. “It’s just one more way we’re working to expand our connection with our customers and their access to the entertainment they want most. We spent a lot of time listening to the kind of features our customers wanted in an app for the iPhone and iPod touch, and we’re excited by the functionality in this first release.”
The app enables customers to:
- Browse Blockbuster’s entertainment catalog — browse Blockbuster’s complete catalog of movies and television shows.
- Check real-time store inventory — access up-to-the-minute inventory data to see if the movie they want to rent is currently in-stock at their local participating BLOCKBUSTER® store.
- Build and manage an online rental queue — create or manage an online queue of movies they want to rent, adding, deleting or reordering titles directly from their iPhone or iPod touch.
- Locate their nearest BLOCKBUSTER store — find the nearest store based on a customer’s current location or from another provided address.
Blockbuster is exploring other functions to enhance the app in the future, including search and inventory check for games, in-store movie reservations, movie downloads and other customer-requested and convenience-based features.
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Category: iPhone
I’m embarrased to say this but I’ve never used Netflix (shhhh, don’t tell anyone, even though I guess I just admitted it to the world).
I am a blockbuster customer so this is actually a little intriguing. Could be very useful and if they support it well, this could be a very cool app, in terms of managing your own information…
I dont either but my sister uses it and sometimes she lets me get a movie or watch some of the instant ones online. Its really cool and very cheap! Its $6 for a month getting one at a time and watching online so it likes 4+ movies for the price of one at Blockbuster. lol this is not a sponsor message! haha
Netflix is better! Just my opinion…. lol but cool app I like how companies are really using the app store to their advantage and making it easier for their costumers as well.